28th Of October by Sam Torr
Zest, a specialist in timber garden furniture, grow your own and decorative garden structures, which is part of the P&A Group of companies, was a finalist in the Outdoor Leisure Category at the GIMA Awards with its Zest Cherry Blossom Bench.
GIMA (the Garden Industry Manufacturer’s Association) is a membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry. Formed over 20 years ago, its goal is to promote the commercial, trading and industrial interests of its members.
The new Cherry Blossom Bench from Zest was inspired by Japanese architecture and beautifully crafted to bring an oriental feel to the garden. Functional, elegant and on-trend, it incorporates oriental style square back panel supports and elegant upward curves for a delightfully individual look. The bench perfectly coordinates with Zest’s popular Cherry Blossom Arch which was launched in 2019.
Steve Morgan, Managing Director of Zest said:
“We’re thrilled that yet another of our garden furniture products was a finalist in the GIMA awards. I must congratulate our in house design and manufacturing teams who work very hard to create products which are not only on trend, but are also stylish, functional and durable. We look forward to launching the Cherry Blossom Bench in garden centres and retailers throughout the UK next year and are sure it will be a big hit!”
Alongside a host of other new products for 2023, including garden seating and dining sets, a garden bar, a pizza oven table and an innovative keep-safe parcel store, the Zest Cherry Blossom Bench is handcrafted from slow-grown softwood, sourced from FSC®-certified forests (FSC®-C114990). Together with its main supply partners in Eastern Europe, Zest is dedicated to re-planting and nurturing woodland habitats in Europe and the UK.
The judging panel for the GIMA Awards comprised a number of established and well-known names within the garden centre industry, major retailers and representatives from garden industry trade magazines. The Awards were presented by celebrity impressionist, Rory Bremner.
Zest is a leading supplier to over 600 garden centres nationwide, major retailing groups and online retailers. It positions itself as “The natural choice for outdoor living”, enabling today’s consumers to enjoy their outdoor space and the naturalness of wood.
Zest is part of the P&A Group established in 1985. The Group comprises of Zest, the award-winning Woodworks Garden Centre and Café in Mold, which will stock the Cherry Blossom bench in January 2023, P&A Pallets & Packaging and St Andrews Business Centre for leased and virtual offices.